Understanding U.S. Consumer Perceptions Regarding Beef Harvested from Cattle with Non-Zoonotic Diseases

Vera Adabrah-Danquah, Logan L. Britton, Glynn T. Tonsor, Brian K. Coffey and Dustin L. Pendell

No 361174, 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO from Agricultural and Applied Economics Association

Abstract: This study examines U.S. consumer acceptance of meat from animals affected by foot-and-mouth disease (FMD), a non-zoonotic yet economically significant disease. A January 2025 survey of U.S. residents assessed demographic factors, disease knowledge, neophobia, and trust. Experimental approaches, including discrete choice and best-worst scaling, evaluated willingness to pay for attributes like vaccination status and geographic origin, and acceptance of alternative uses for recovered meat. Results highlight key consumer acceptance barriers, emphasizing strategies for integrating recovered meat into supply chains to reduce waste, mitigate market disruptions, and enhance sustainability. The study provides insights to balance economic recovery, food security, and sustainability in food systems following disruptive animal disease events.

Keywords: Livestock; Production/Industries (search for similar items in EconPapers)
Pages: 30
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea25:361174

DOI: 10.22004/ag.econ.361174

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