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APPLYING THEORY OF SIGNAL DETECTION IN MARKETING: PRODUCT DEVELOPMENT AND EVALUATION

Robert C. Angus and Terry C. Daniel

No 284679, 1973 AAEA-CAES-WAEA Joint Meeting, August 8-11, Edmonton, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Keywords: Marketing (search for similar items in EconPapers)
Pages: 13
Date: 1973-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea73:284679

DOI: 10.22004/ag.econ.284679

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