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IMPACT OF GENERIC ADVERTISING ON THE IMPORT DEMAND FOR U.S. FROZEN CONCENTRATED ORANGE JUICE IN CANADA

Wen S. Chern

No 284584, 1974 Annual Meeting, August 18-21, College Station, Texas from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The geometric lag model is shown to be superior to the arithmetic lag model for estimating the impact of citrus advertising. The results show that both short-run and long-run advertising elasticities are less than unity at current expenditures. The study concludes that more spending is necessary for the citrus advertising activities to be profitable.

Keywords: Research; Methods/; Statistical; Methods (search for similar items in EconPapers)
Date: 1975-08
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