IMPACT OF GENERIC ADVERTISING ON THE IMPORT DEMAND FOR U.S. FROZEN CONCENTRATED ORANGE JUICE IN CANADA
Wen S. Chern
No 284584, 1974 Annual Meeting, August 18-21, College Station, Texas from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
The geometric lag model is shown to be superior to the arithmetic lag model for estimating the impact of citrus advertising. The results show that both short-run and long-run advertising elasticities are less than unity at current expenditures. The study concludes that more spending is necessary for the citrus advertising activities to be profitable.
Keywords: Research; Methods/; Statistical; Methods (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea74:284584
Access Statistics for this paper
More papers in 1974 Annual Meeting, August 18-21, College Station, Texas from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().