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RELATIVE ENTROPY AS A MEASURE OF METROPOLITAN MARKET CONCENTRATION IN FOOD RETAILING

Thomas Sporleder ()

No 284621, 1974 Annual Meeting, August 18-21, College Station, Texas from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Relative entropy measures may be utilized as market rather than aggregate concentration measures, which presume no correspondence between the industry and markets. Since there are important structural categories of retail outlets within the food retailing industry, relative entropy measures applied to these categories for individual metropolitan markets offer a more refined quantification of concentration propensities than other, more traditional, concentration measures.

Keywords: Marketing (search for similar items in EconPapers)
Date: 1974-08
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