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THE MEASUREMENT OF STRUCTURAL VARIATION OVER TIME: THE CASE FOR ADVERTISING AND FOOD DEMAND

R.W. Ward and L.H. Myers

No 284212, 1978 Annual Meeting, August 6-9, Blacksburg, Virginia from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A distributed lagged advertising model with coefficients having random and systematic adjustments was estimated. The paths of parameter adjustments clearly identify structural changes in advertising effectiveness and price responsiveness. The model is used to show improvements over fixed models for forecasting.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Date: 1978-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea78:284212

DOI: 10.22004/ag.econ.284212

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