The Demand for National Brand and Private Label Frozen Concentrated Orange Juice: A Switching Regression Analysis

Brooke Schwartz, Jonq-Ying Lee and Mark G. Brown

No 279066, 1984 Annual Meeting, August 5-8, Ithaca, New York from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Separate demand equations were estimated using a switching regression model for national brand and private label frozen concentrated orange juice (FCOJ). The results show that the demand for national brand FCOJ is more price responsive than the demand for private label FCOJ, and different advertising programs and household characteristics had different impacts on the demand for these two products.

Keywords: Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 16
Date: 1984-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea84:279066

DOI: 10.22004/ag.econ.279066

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