ESTIMATION OF WEEKLY SALES FORECASTING EQUATIONS FOR SUPERMARKETS
Hoy Carman and
Enrique E. Figueroa
No 279096, 1984 Annual Meeting, August 5-8, Ithaca, New York from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Weekly total and departmental sales forecasting equations were specified and estimated for 10 supermarkets. Nearness to payday, holidays and number of grocery specials were significantly related to total store sales. Several variables were statistically significant in meat and produce sales equations but not in the total store sales equations.
Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea84:279096
Access Statistics for this paper
More papers in 1984 Annual Meeting, August 5-8, Ithaca, New York from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Bibliographic data for series maintained by AgEcon Search ().