ESTIMATION OF WEEKLY SALES FORECASTING EQUATIONS FOR SUPERMARKETS

Hoy Carman and Enrique E. Figueroa

No 279096, 1984 Annual Meeting, August 5-8, Ithaca, New York from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Weekly total and departmental sales forecasting equations were specified and estimated for 10 supermarkets. Nearness to payday, holidays and number of grocery specials were significantly related to total store sales. Several variables were statistically significant in meat and produce sales equations but not in the total store sales equations.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 15
Date: 1984-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea84:279096

DOI: 10.22004/ag.econ.279096

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