PROBLEMS ENCOUNTERED BY AGRICULTURAL MARKETING FIRM IN FOOD AND AGRICULTURAL PRODUCT EXPORTING: ANALYSIS OF SURVEY RESULTS

Kimberley C. Hollon

No 270702, 1989 Annual Meeting, July 30-August 2, Baton Rouge, Louisiana from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Agricultural marketing firms encounter many'problems in their exporting efforts. Unfortunately, many of these problems deter valueadded firms in particular from exporting, and their potential contribution to reducing the United States' trade deficit could be substantial. This paper evaluates potential problems common to agricultural exporting firms to determine major deficiencies in trade support services. A three-page survey vas mailed to 219 Texas agricultural fir11S, 55 of vho• responded. Survey responses vere elicited for three proble• areas (Knowledge Gaps, "erketing end "erket Access, and Export Finance> along three tiae frames (Start-up, Ongoing, and Expansion>. An analysis of the means of the survey iteas shoved startup end financial problems to be the areas of greatest concern to agricultural exporters. Furthermore, export finance probleas vere found to be especially troubling for smeller firms and firms vith fever years of export experience. A revised, comprehensive export policy vith an emphasis on financial assistance targeted to smaller firms or designed to encourage nev exporters could serve to increase total United States' agricultural exports while helping those vho are not able to compete effectively in existing world market structures.

Keywords: Agricultural and Food Policy; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 23
Date: 1989-07-30
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ageconsearch.umn.edu/record/270702/files/aaea-1989-109.pdf (application/pdf)
https://ageconsearch.umn.edu/record/270702/files/a ... 9.pdf?subformat=pdfa (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea89:270702

DOI: 10.22004/ag.econ.270702

Access Statistics for this paper

More papers in 1989 Annual Meeting, July 30-August 2, Baton Rouge, Louisiana from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Bibliographic data for series maintained by AgEcon Search (aesearch@umn.edu).