PRICE COMPETITION AND INFORMATIONAL PRODUCT DIFFERENTIATION EFFECTIVENESS: THE CASE OF EDIBLE VEGETABLE OILS IN THE U.S

Jamal Othman, Christopher McIntosh and Jack B. Houston

No 271417, 1994 Annual Meeting, August 7-10, San Diego, California from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A time-varying parameter model was used to analyze the effectiveness of a product differentiation strategy. A negative promotional campaign focussed attention on health issues associated with tropical oils in the U.S. Permanent changes in palm oil edible use occurred, while edible use demand for soybean oil remained stable.

Keywords: Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 19
Date: 1994-08-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea94:271417

DOI: 10.22004/ag.econ.271417

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