NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: WASHINGTON FUJI APPLES

Timothy Richards and Paul M. Patterson

No 20784, 1998 Annual meeting, August 2-5, Salt Lake City, UT from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 17
Date: 1998
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Citations: View citations in EconPapers (4)

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Related works:
Working Paper: New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples (1998)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea98:20784

DOI: 10.22004/ag.econ.20784

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