THE INDUSTRY HAS CHANGED, HAVE YOU? THE AGCO STORY

G. Barton Pennington, Forrest E. Stegelin and Steven C. Turner

No 20829, 1998 Annual meeting, August 2-5, Salt Lake City, UT from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: AGCO Corporation is a success story in the agricultural machinery sector. Utilizing marketing strategies of out-sourcing, cross-over selling, and a full line of products, AGCO markets its own way. In 7 years, AGCO has 18 brands sold through 7,000 dealerships in 140 countries. Acquisition and consolidation powered the growth of AGCO using nontraditional buyout financing. Herein lies its real success.

Keywords: Agribusiness; Industrial Organization (search for similar items in EconPapers)
Pages: 13
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea98:20829

DOI: 10.22004/ag.econ.20829

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