MEASURING THE EFFECTS OF NON-PRICE PROMOTION ON U.S. POULTRY MEAT PRODUCT EXPORTS

Man-ser Jan, Chung L. Huang and James Epperson

No 20901, 1998 Annual meeting, August 2-5, Salt Lake City, UT from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A complete US poultry meat export demand system is estimated. A gradually switching dynamic advertising AIDS model is assessed to evaluate the effectiveness of non-price export promotions for US poultry meat products in major targeted international markets. The export demand elasticities are estimated and compared over time, and among regions/countries.

Keywords: Demand and Price Analysis; International Relations/Trade; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 12
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea98:20901

DOI: 10.22004/ag.econ.20901

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