DISCUSSANT'S COMMENTS FOR AMERICAN AGRICULTURAL ECONOMICS ASSOCIATION ANNUAL MEETING, SELECTED PAPERS SESSION SP-8Y: "ADVERTISING AND COOPERATIVE MARKETING"

Michael Wohlgenant ()

No 20987, 1998 Annual meeting, August 2-5, Salt Lake City, UT from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The impacts of advertising and the role of dairy cooperatives in marketing are considered. Irreversibility in Advertising-Demand Response Functions: An Application to Milk Philip Vande Kamp and Harry Kaiser, Cornell University Advertising. Structural Change, and US Non-Alcoholic Beverage Demand Hui Xiao, American Express; Henry Kinnucan, Auburn University; Harry Kaiser, Cornell University. The Role of Cooperatives in Milk Marketing Christopher Wolf and Larry Hamm, Michigan State University. Competition between Advertised and Unadvertised Brands, James Binkley and Daniel Clendenning, Purdue University.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 7
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea98:20987

DOI: 10.22004/ag.econ.20987

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