CONSUMER PRICE AWARENESS IN FOOD SHOPPING: THE CASE OF QUANTITY SURCHARGES

James K. Binkley and John Bejnarowicz

No 21512, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Data from 54 grocery regions is on tuna sales, prices, and consumer demographics is used to examine why consumers purchase large sizes when unit prices are higher. Results strongly indicate that this is done on the mistaken belief that large sizes are always cheaper: buyers are not examining prices.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 15
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21512

DOI: 10.22004/ag.econ.21512

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