DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS?
Richard J. Sexton and
No 21582, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
A two-stage model is developed to study food processing firms' brand advertising and its welfare effects on farmers in a duopsony/duoploy setting. In stage 1 firms compete to differentiate their products through brand advertising, and in stage 2 firms engage in quality competition. Farmers may benefit or lose form brand advertising under alternative market conditions.
Keywords: Marketing (search for similar items in EconPapers)
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Journal Article: DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS? (2002)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21582
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