DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS?

Mingxia Zhang, Richard J. Sexton and Julian Alston

No 21582, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A two-stage model is developed to study food processing firms' brand advertising and its welfare effects on farmers in a duopsony/duoploy setting. In stage 1 firms compete to differentiate their products through brand advertising, and in stage 2 firms engage in quality competition. Farmers may benefit or lose form brand advertising under alternative market conditions.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 14
Date: 1999
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Citations: View citations in EconPapers (1)

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Journal Article: DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS? (2002)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21582

DOI: 10.22004/ag.econ.21582

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