SEGMENTING THE COMMERCIAL PRODUCER MARKET FOR AGRICULTURAL INPUTS

Brent A. Gloy and Jay Akridge

No 21592, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.

Keywords: Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 14
Date: 1999
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21592

DOI: 10.22004/ag.econ.21592

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