TARGETABLE MARKET SEGMENTS FOR NATURAL PORK PRODUCTS

Jennifer L. Grannis and Dawn Thilmany

No 21593, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.

Keywords: Consumer/Household Economics; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 14
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21593

DOI: 10.22004/ag.econ.21593

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