The Impact of Social Media Conversations on Consumer Brands

Yiazo Liu and Rigoberto Lopez

No 166104, 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada from Agricultural and Applied Economics Association

Keywords: Consumer/Household Economics; Institutional and Behavioral Economics (search for similar items in EconPapers)
Pages: 4
Date: 2014
New Economics Papers: this item is included in nep-ipr, nep-pr~ and nep-soc
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aajs14:166104

DOI: 10.22004/ag.econ.166104

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