Measures of Online Advertising Effectiveness: The Case of Orange Juice

Lisa A. House, Yuan Jiang and Matthew Salois

No 169776, 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada from Agricultural and Applied Economics Association

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 17
Date: 2014-05
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aajs14:169776

DOI: 10.22004/ag.econ.169776

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