The Images of Integrated Fresh Pork Retailing Centers and Its Influence to Consumers' Behavior in Taiwan

Jing-Shing Ho and Chu-Jen Chen

No 171914, 2000 Conference (44th), January 23-25, 2000, Sydney, Australia from Australian Agricultural and Resource Economics Society

Abstract: This research analyzed influences from store images of the integrated fresh pork retailing centers in Taiwan. Important and satisfactory store image characteristics are discussed. Several images of the retailing centers exhibit statistically significant differences of perceptions between important and satisfactory store characteristics. Purchasing behavior and demographic factors explain some differences of consumer perceptions. Based on the results, this research suggests the integrated fresh pork retailing centers focusing on the issues of selecting locations, improving sanitary standards of meat products, and adopting marketing-oriented management.

Keywords: Consumer/Household Economics; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 12
Date: 2000-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aare00:171914

DOI: 10.22004/ag.econ.171914

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