Beyond Credence: Emerging Consumer Trends in International Market

Bron Cuthbertson and Nicki Marks

No 5980, 2008 Conference (52nd), February 5-8, 2008, Canberra, Australia from Australian Agricultural and Resource Economics Society

Abstract: This paper presents the findings of research on emerging global trends in consumer food preferences with credence attributes. Credence qualities cannot be evaluated in normal use. Instead the assessment of their value requires information sought through the search and experience of a product (Darbi & Karni, 1973). Key trends identified were Health and wellness foods, environmentally sustainable and ethical food production. Key drivers for these trends are corporate social responsibility, media, obesity, technology, an aging population and consumers' environmental attitudes. Conditions to operate in this market are traceability, food safety, trust, accreditation, labeling and branding.

Keywords: Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 39
Date: 2008
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aare08:5980

DOI: 10.22004/ag.econ.5980

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