Optimal International Promotional Expenditure - the case of differentiated vs. non-differentiated products

Paula Conboy and Ellen Goddard

No 145851, 1991 Conference (35th), February 11-14, 1991, Armidale, Australia from Australian Agricultural and Resource Economics Society

Keywords: Marketing (search for similar items in EconPapers)
Pages: 22
Date: 1991-02
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aare91:145851

DOI: 10.22004/ag.econ.145851

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