EconPapers    
Economics at your fingertips  
 

Revisiting Australian Pork Sales Response to Advertising 1985 - 1997

Lin Zhang and Ellen Goddard

No 125044, 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand from Australian Agricultural and Resource Economics Society

Abstract: The pig meat market in Australia is characterized by generic (fresh pork, bacon etc.) advertising. These advertising expenditures are funded from collective levies from pig producers. At the same time, there are extensive brand advertising activities in the pig market. So far, there have been several studies done on the effectiveness of generic pork advertising in Australia up to 1988. However, the previous studies only looked at generic advertising and didn’t account for other media information as brand advertising effects on pork consumption. As well, the previous studies are contradictory about the effects of generic pork advertising. In this study the economic relationships in the consumption of pig meat are examined and the effectiveness of the advertising programs from 1988 to 1997 is evaluated. The two-stage demand system used in this study is made up of a single equation determining Australian aggregate expenditure on meat and an expenditure share system derived from a translog indirect utility function for four meats: pork, ham, bacon and other products. Own generic, brand and cross commodity effects of advertising are included in the analysis.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Date: 1999
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed

Downloads: (external link)
http://ageconsearch.umn.edu/record/125044/files/Zhang.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aare99:125044

DOI: 10.22004/ag.econ.125044

Access Statistics for this paper

More papers in 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand from Australian Agricultural and Resource Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2019-10-12
Handle: RePEc:ags:aare99:125044