How can marketing theory be applied to policy design to deliver on sustainable agriculture in England?

Sandra A. Barns, B.E. Willoughby, Geoff Kaine, R. Lourey and H. Murdoch

No 50934, 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland from Agricultural Economics Society

Abstract: Marketing theory was applied to develop a qualitative tool to predict levels of compliance based on involvement with the issue (policy objective) and involvement with the intervention (regulation). Based on an understanding farmer decision-making, the I3 Response Framework can help identify strategies that can strongly influence compliance, providing more efficient targeting of resources for policy. We report on further testing by application to the issue of water quality and the regulations around slurry storage as part of the Nitrate Pollution Prevention Regulations 2008 as applicable to dairy farmers in the Derwent catchment of North Yorkshire, England

Keywords: Agricultural; and; Food; Policy (search for similar items in EconPapers)
Pages: 19
Date: 2009-04-01
New Economics Papers: this item is included in nep-agr, nep-env and nep-mkt
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc09:50934

DOI: 10.22004/ag.econ.50934

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