Using Attribute Importance Rankings within Discrete Choice Experiments: an application to Valuing Bread Attributes

Kelvin Balcombe, Michael Bitzios, Iain Fraser and Janet Haddock-Fraser

No 134759, 86th Annual Conference, April 16-18, 2012, Warwick University, Coventry, UK from Agricultural Economics Society

Abstract: In this paper we present results from a Choice Experiment (CE) incorporating respondent debrie ng ranking information about attribute importance employing a modi ed Mixed Logit using Bayesian methods. Our results indicate that a CE debrie ng question that asks respondents to rank the importance of attributes, as opposed to simply indicating attendance or non-attendance, helps to explain the resulting choices. We also examine how mode of survey delivery (online and mail) impacts model performance and nd that our results are not substantively a¤ected by the mode of survey delivery. We conclude that the ranking data is a complementary source of information about respondent utility functions within CE.

Keywords: Labor; and; Human; Capital (search for similar items in EconPapers)
Pages: 17
Date: 2012-04
New Economics Papers: this item is included in nep-dcm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://ageconsearch.umn.edu/record/134759/files/I ... 202012%20_Final_.pdf (application/pdf)

Related works:
Journal Article: Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes (2014)
Working Paper: Using Attribute Importance Rankings within Discrete Choice Experiments: An Application to Valuing Bread Attributes (2013)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc12:134759

DOI: 10.22004/ag.econ.134759

Access Statistics for this paper

More papers in 86th Annual Conference, April 16-18, 2012, Warwick University, Coventry, UK from Agricultural Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().