Using Attribute Importance Rankings within Discrete Choice Experiments: an application to Valuing Bread Attributes
Iain Fraser () and
No 134759, 86th Annual Conference, April 16-18, 2012, Warwick University, Coventry, UK from Agricultural Economics Society
In this paper we present results from a Choice Experiment (CE) incorporating respondent debrie ng ranking information about attribute importance employing a modi ed Mixed Logit using Bayesian methods. Our results indicate that a CE debrie ng question that asks respondents to rank the importance of attributes, as opposed to simply indicating attendance or non-attendance, helps to explain the resulting choices. We also examine how mode of survey delivery (online and mail) impacts model performance and nd that our results are not substantively a¤ected by the mode of survey delivery. We conclude that the ranking data is a complementary source of information about respondent utility functions within CE.
Keywords: Labor; and; Human; Capital (search for similar items in EconPapers)
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Journal Article: Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes (2014)
Working Paper: Using Attribute Importance Rankings within Discrete Choice Experiments: An Application to Valuing Bread Attributes (2013)
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