Visual Attention and Attribute Attendance in Multi-Attribute Choice Experiments
Iain Fraser () and
No 158709, 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK from Agricultural Economics Society
Decision strategies in multi-attribute Choice Experiments are investigated using eye-tracking. The visual attention towards, and attendance of, at- tributes is examined. Stated attendance is found to diverge substantively from visual attendance of attributes. However, stated and visual attendance are shown to be informative, non-overlapping sources of information about respondent utility functions when incorporated into model estimation. Eye- tracking also reveals systematic nonattendance of attributes only by a minor- ity of respondents. Most respondents visually attend most attributes most of the time. We nd no compelling evidence that the level of attention is related to respondent certainty, or that higher or lower value attributes receive more or less attention.
Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6) Track citations by RSS feed
Downloads: (external link)
http://ageconsearch.umn.edu/record/158709/files/Ia ... McSorley_Feb2013.pdf (application/pdf)
Journal Article: Visual Attention and Attribute Attendance in Multi‐Attribute Choice Experiments (2015)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc13:158709
Access Statistics for this paper
More papers in 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK from Agricultural Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().