Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

Lianying Li, Ning Liu, Jinyong Guo and Feng Wu

No 329425, 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China from Asian Society of Agricultural Economists (ASAE)

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ags:asae21:329425

DOI: 10.22004/ag.econ.329425

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