International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products

Brian G. Innes, William Kerr and Jill Hobbs

No 43470, Trade Policy Briefs from Canadian Agricultural Trade Policy Research Network

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 6
Date: 2008-04
New Economics Papers: this item is included in nep-agr and nep-mkt
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https://ageconsearch.umn.edu/record/43470/files/TPB-08-05%20-%20Kerr.pdf (application/pdf)

Related works:
Working Paper: International Product Differentiation through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:catptp:43470

DOI: 10.22004/ag.econ.43470

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