The Promotional World According To Retail: A Look At Manufacturer Promotional Programs From The Retail Perpective

John Park and Gene A. German

No 292865, EB Series from Cornell University, Department of Applied Economics and Management

Keywords: Marketing (search for similar items in EconPapers)
Pages: 46
Date: 1999-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:cudaeb:292865

DOI: 10.22004/ag.econ.292865

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