Coupon Redemption and Its Effect on Household Cheese Purchases

Diansheng Dong () and Harry Kaiser

No 122111, Research Bulletins from Cornell University, Department of Applied Economics and Management

Abstract: By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the three equations are found to be significant. Empirical findings show that high quality choice significantly decreases cheese purchases, while cheese coupon usage significantly increases purchases. We find that higher income households select higher quality cheese, while larger households choose lower quality cheese. Frequent coupon redeemers are found to purchase lower quality cheese. For coupon redemption, we find that African American households redeem less while Asian households redeem more comparing to the Caucasian households.

Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 31
Date: 2003-10
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/122111/files/Cornell_Dyson_rb0304.pdf (application/pdf)

Related works:
Journal Article: Coupon Redemption and Its Effect on Household Cheese Purchases (2005)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:cudarb:122111

DOI: 10.22004/ag.econ.122111

Access Statistics for this paper

More papers in Research Bulletins from Cornell University, Department of Applied Economics and Management Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().