Commodity Promotion Programs in the United States

Philip R. Vande Kamp and Harry Kaiser

No 122675, Research Bulletins from Cornell University, Department of Applied Economics and Management

Abstract: An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations included in this analysis control 70 to 80 percent of the total generic commodity promotion expenditures in the U.S. Since generic commodity promotion organizations play a significant roll in promoting and marketing many commodities, analyses of these organizations should continue to provide potential benchmarking and summarizing information so that they can operate efficiently and effectively

Keywords: Marketing (search for similar items in EconPapers)
Pages: 38
Date: 1999-05
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:cudarb:122675

DOI: 10.22004/ag.econ.122675

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