BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT

Lies Messely, Joost Dessein and Ludwig H. Lauwers

No 57406, 113th Seminar, December 9-11, 2009, Belgrade, Serbia from European Association of Agricultural Economists

Abstract: Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions: West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding.

Keywords: Agribusiness; Community/Rural/Urban Development; International Development (search for similar items in EconPapers)
Pages: 10
Date: 2009-12
New Economics Papers: this item is included in nep-geo and nep-tur
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ea113a:57406

DOI: 10.22004/ag.econ.57406

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