MARKETING RESEARCH ABOUT PERCEPTIONS OF PRODUCERS OF ROMANIAN TRADITIONAL PRODUCTS

Raluca Ion Andreea, Magdalena Turek and Adrian Turek

No 57421, 113th Seminar, December 9-11, 2009, Belgrade, Serbia from European Association of Agricultural Economists

Abstract: The purpose of this study is to describe the businesses of Romanian producers of agrofood traditional products traded to the Romanian Farmer’s Fair. The need of pursuing these issues is emerged from the changes happened on the market of agro-food products in those regarding the transitions to a healthier consumption, to ecological and/or traditional products, in the case of some consumers. Because of these, some producers identified opportunities of developing businesses with traditional Romanian products. In describing producers’ businesses, a qualitative marketing research is undertaken to the Romanian Farmer’s Fair, trying to identify future trends of the market of agro-food products.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 8
Date: 2009-12
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:ea113a:57421

DOI: 10.22004/ag.econ.57421

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