Exploring Convenience Food Consumption through a Structural Equation Model

Anna Botonaki, Dimitrios Natos and Konstadinos Mattas

No 9433, 103rd Seminar, April 23-25, 2007, Barcelona, Spain from European Association of Agricultural Economists

Abstract: In this study the model of convenience orientation suggested by Scholderer and Grunert (2005) is applied in order to examine consumer behavior in the context of convenience food usage. The empirical results indicate that socio-demographic characteristics affect behavior both directly and indirectly through perceived time resources and convenience orientation towards meal preparation and clearing up. Findings seem to be important for all the bodies involved in the marketing of convenience food products since they describe the way various consumer characteristics interact affecting the consumption of such products.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 20
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa103:9433

DOI: 10.22004/ag.econ.9433

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