Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S

Mu, Jianhong H.; McCarl, Bruce

Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S

Jianhong H. Mu and Bruce McCarl

No 116450, 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists

Abstract: Consumers’ consumption patterns could be affected by food safety information, however, it is more important to consider where the food safety issue occurs. If the food safety issue happens in other countries, in other words, it outbreaks out of the target market, negative information may be beneficial; in contrast, if the food safety issue occurs within the market, results may consistent with previous studies. Based on this assumption, this paper reinvestigates the impacts of AI media coverage and BSE cases on the demand of meat in U.S. market. Estimated results provide supports for our assumption, i.e., AI information has positive effect on poultry and turkey demands in short term, and BSE affect beef demand negatively.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Pages: 16
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa115:116450

DOI: 10.22004/ag.econ.116450

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