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The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH

Dalibor Dončić and Rade Nastić

No 160379, 135th Seminar, August 28-30, 2013, Belgrade, Serbia from European Association of Agricultural Economists

Abstract: In this paper, we analyzed in detail elements of the marketing mix of fruit and vegetables, therefore this product, price, distribution, promotion and people in Bosnia and Herzegovina, after seven years of liberal market within CEFTA. Each element of the marketing mix is analyzed for the most important vegetable species (cabbage, onions, peppers, tomatoes) and fruit species (apple, pear, plum). The analyzed elements of the marketing mix are compared with the characteristics of the elements of the marketing mix before integration BiH in CEFTA and people monitor the achieved level of competitiveness of fruit and vegetable producers in BiH.

Keywords: Crop Production/Industries; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 16
Date: 2013-08
New Economics Papers: this item is included in nep-agr, nep-int and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa135:160379

DOI: 10.22004/ag.econ.160379

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