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Analysis of Consumer Perceptions on Quality and Food Safety in the Spanish Beef Market: A Future Application in New Product Development

Pilar de Carlos, Marian Garcia Martinez, Isabel de Felipe, Julian Briz and Federico Morais

No 24456, 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark from European Association of Agricultural Economists

Abstract: During the last years, the research of food quality perception and food safety have been issue of greater attention due to the intense existing debate on aspects related to ethical considerations relative to the new agricultural production techniques, animal welfare concerns, food scares and crises and their impact in consumer's confidence, that have brought numerous questions about quality and food safety. With the Total Food Quality Model as a point of departure, this study proposes an analysis of quality perception and food safety related to beef in Spain. The objective of this paper is to focus on the focus group technique and the qualitative research, using NVivo software for the handling, analysing and interpretation of qualitative data. Results indicate the more significant factors for habits of purchase, place of shopping, quality and food safety perception, role and confidence on brands and willingness to pay for certified beef. Some of the outcomes are supported by the quantitative research results, which is currently in progress.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae05:24456

DOI: 10.22004/ag.econ.24456

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