Consumers' Willingness to Pay for Genetically Modified Foods in Kenya

Simon Chege Kimenju and Hugo De Groote

No 24504, 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark from European Association of Agricultural Economists

Abstract: A survey of 600 consumers was conducted in Nairobi to determine attitudes and willingness to pay (WTP) for GM maize meal. WTP was estimated using the double-bounded logit model. Overall, 38% are aware of GM crops. Most consumers believe in the technology's positive impacts, but are concerned about environmental and health risks. Majority (68%) would buy GM maize meal at the price of their favourite maize meal brand. The mean WTP for GM maize meal is KShs 58 for a 2kg packet, a premium of 13.7 % over mean average price of favourite brands. WTP is influenced more by subjective than socioeconomic characteristics.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 17
Date: 2005
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Citations: View citations in EconPapers (6)

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Journal Article: Consumer willingness to pay for genetically modified food in Kenya (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae05:24504

DOI: 10.22004/ag.econ.24504

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