Consumer preferences for riding lessons in Finland, Sweden and Latvia

Annika Tienhaara, Eija Pouta, Christina Lunner Kolstrup, Stefan Pinzke, Lana Janmere and Maija Järvinen

No 182732, 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists

Abstract: Services by equine sector offer a new livelihood for farms around cities, but studies focusing on the demand for these services are limited. Knowledge of the clients’ preferences enables systematic development of the riding services. We examined a riding lesson choice, and attributes affecting it, in Finland, Sweden and Latvia using a choice experiment method. The latent class model revealed three distinctive consumer groups in each country: one with low interest in lessons, one with recreational focus and one interested in skills. Based on the model, we estimated willingness to pay for a riding lesson with different attribute combinations.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 14
Date: 2014-08
New Economics Papers: this item is included in nep-dcm
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae14:182732

DOI: 10.22004/ag.econ.182732

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