Economic organisation and territoriality within the wine industry of quality: a comparison between France and New Zealand

Waren Moran, Philippe Perrier-Cornet () and Jean Baptiste Traversac

No 241045, 67th Seminar, October 28-30, 1999, LeMans, France from European Association of Agricultural Economists

Abstract: At first sight the wine industries of the countries of Europe and the New World use geographic space to create value in quite different ways. The French appellation system divides space in an intricate, hierarchical manner and regulates many of the actions of enterprises. In most New World countries, in contrast, rules about the naming of wines and viticultural and winemaking practices are much looser. Yet, when it comes to commercial practices and details of labelling, enterprises in the New World use territory in a range of ways to enhance their images and to manage their risks. Moreover, different forms of production, notably family producers and large corporations, relate to territory at different scales and in different ways. These practices are investigated by examining the geography of the commodity chains of winemaking enterprises in New Zealand and France (Burgundy} in relation to their local and regional environments. The use of different analytical perspectives - the enterprise and the territorial complex - to understand these agro-commodity chains is explored. This paper explores three themes from our initial interviews and data collection. The first is a description of the forms of territoriality of two central protagonists in the two contexts : the large corporation Montana in New Zealand, which plays a dominant role in the New Zealand"filiere" and the "negociants-eleveurs" in Burgundy. The second is the role of geographic indications and the professional organisations of the two regions in their territoriality and the third is to reflect on the convergence between France and New Zealand in the territorial behaviour of the participants in industries of the two countries.

Keywords: Agribusiness; Agricultural and Food Policy; Institutional and Behavioral Economics (search for similar items in EconPapers)
Pages: 14
Date: 1999-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae67:241045

DOI: 10.22004/ag.econ.241045

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