Opportunities for, and threats to, marketing regionally produced food: a consumer survey near the Elbe-Valley

Antje Wirthgen

No 241762, 67th Seminar, October 28-30, 1999, LeMans, France from European Association of Agricultural Economists

Abstract: The objective of this report is to present preliminary findings of a consumer survey analysing the purchase behaviour towards regionally and environmentally friendly produced food in general and especially for food of nature conservation from the Elbe-Valley in Lower Saxony. The research was undertaken in June 1999 at three localities at and near the Elbe-Valley in Lower Saxony. The ongoing data analysis includes cross tabulations, factor analysis, regression, cluster - and conjoint analysis. The main findings at this stage are : • Regionally produced food is bought out of preference by the majority of the sample . • The Elbe-Valley, known by nearly 80 % of the interviewees, seems to have a quite positive image . • Interviewees from Hamburg, Luneburg and the Elbe-Valley indicated preference and 'willingness to pay more' for food from the Elbe-Valley, the last especially if it is food of nature conservation. • Concerning the point of sale for regionally produced food, the majority of the sample showed acceptance of the idea of a mini-market in co-operation with shopping centres as well as of a mobile sale in rural areas.

Keywords: Agribusiness; Community/Rural/Urban Development; Crop Production/Industries; Industrial Organization; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 6
Date: 1999-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae67:241762

DOI: 10.22004/ag.econ.241762

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