Consumers' Willingness to Pay for Additional Information on Food Quality and Safety

Terhi Latvala and Jukka Kola

No 24980, 84th Seminar, February 8-11, 2004, Zeist, The Netherlands from European Association of Agricultural Economists

Abstract: Most quality properties of food products can be considered as credence characteristics, quality of which cannot be inferred before the purchase, and sometimes not even after the purchase. Our objective is to assess how much consumers are willing to pay (WTP) for meat products, of which e.g. origins and production practices are known, especially with regard to safety issues. Results indicate that 59 % of Finnish consumers are willing to pay more to get information about safety and quality of beef products. Consumers are most concerned with diseases caused by food of animal origin.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 9
Date: 2004
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae84:24980

DOI: 10.22004/ag.econ.24980

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