Trade-offs Between Consumer Concerns: An Application for Pork Production

Miranda P.M. Meuwissen and Ivo A.C.M. van der Lans

No 24996, 84th Seminar, February 8-11, 2004, Zeist, The Netherlands from European Association of Agricultural Economists

Abstract: This paper studies multiple attributes of pork production and analyses the trade-offs that consumers make between them. Results show that without considering the trade-offs, animal welfare and food safety are on average perceived as the most important attributes. However, including trade-offs, Taste and Price become major concerns. Conclusions are nuanced as for a number of segments and specific trade-offs Taste and Price are relatively less important. Results support the implementation of differentiated chain designs with distinct and innovative decisions for trade-offs to be made.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 9
Date: 2004
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae84:24996

DOI: 10.22004/ag.econ.24996

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