Food Innovation and Market Risk: A Case Study of the Interface Consumer Food Industry

Julian Briz, Pilar de Carlos, Isabel de Felipe, Marian Garcia Martinez and Federico Morais

No 7732, 99th Seminar, February 8-10, 2006, Bonn, Germany from European Association of Agricultural Economists

Abstract: Western society is suffering an increasing risk regarding the food chain for several reasons. Longer geographical distances between producers and consumers, more stakeholders in the supply chain, less capacity of national governments to regulate and protect consumers due to globalisation and the liberalization process, with pressure to innovate and increase competitively.. During the period 2004-06, there is being carried out a research project in Spain, coordinated by the Polytechnic University of Madrid and sponsored by INIA. The goal is to understand the consumer behaviour identifying the attributes of food products and to transmit the results to the food industry entrepreneurs, in order to increase their efficiency in innovation.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 9
Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/7732/files/sp06br02.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae99:7732

DOI: 10.22004/ag.econ.7732

Access Statistics for this paper

More papers in 99th Seminar, February 8-10, 2006, Bonn, Germany from European Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().