The Impacts of Flu/Cold Incidents and Retail OJ Promotion on OJ Demand

Jonq-Ying Lee

No 104326, Research papers from Florida Department of Citrus

Abstract: In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 18
Date: 2008-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:104326

DOI: 10.22004/ag.econ.104326

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