Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data

Mark G. Brown

No 104334, Research papers from Florida Department of Citrus

Abstract: In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 19
Date: 2009-12-31
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:104334

DOI: 10.22004/ag.econ.104334

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