Conditional Demand System for Beverages

Mark G. Brown and Carlos E. Jauregui

No 104335, Research papers from Florida Department of Citrus

Abstract: Estimates of a conditional demand system for twelve beverages, based on the Rotterdam model subject to a full, first-order autoregressive process, are discussed. Impacts of beverage prices, total beverage expenditures and promotions on beverage quantities demanded are provided. The results indicate that all beverages were normal goods; the majority had price elastic demands; most had a relatively large own-promotion effect; and a number of significant cross-promotional effects exist, indicating a relatively high level of competition for market share among the beverages studied.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 24
Date: 2011-01-30
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:104335

DOI: 10.22004/ag.econ.104335

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