The Impact of Generic-Orange Juice Advertising

Mark G. Brown

No 36817, Research papers from Florida Department of Citrus

Abstract: In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.

Keywords: Agribusiness; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 9
Date: 2008-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:36817

DOI: 10.22004/ag.econ.36817

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