A Study of Baseline Estimates

Jonq-Ying Lee

No 36833, Research papers from Florida Department of Citrus

Abstract: Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 8
Date: 2006-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:36833

DOI: 10.22004/ag.econ.36833

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