Generic Advertising of Florida NFC

Mark G. Brown

No 36834, Research papers from Florida Department of Citrus

Abstract: This paper discusses some of the issues with respect to a generic advertising program for not-from-concentrate (NFC) orange juice aimed at increasing Florida grower returns.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 10
Date: 2006-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:fdcrrp:36834

DOI: 10.22004/ag.econ.36834

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